For the past two years, we have been exploring ways to expand our product line beyond just T-shirts & hoodies and for a while we have wanted to have a chains we thought that jewelry was a great avenue for us to explore, as it complements our clothing and allows us to reach a wider audience.
We decided to start with a basic, adjustable 24-inch logo chain as our first piece of jewelry. Our goal was to create a versatile piece that can be worn by both men and women, either alone or layered with other accent chains. To ensure durability and longevity, we chose to use 18K gold plated 316L stainless steel as the core material for the chain. This combination makes the chain waterproof and sweat-resistant, perfect for everyday wear.
When it came to the packaging design, we wanted to maintain our brand identity and aesthetic. We felt that using the same style of card stock that we use for all of our clothing tags would give our jewelry packaging a cohesive and recognizable look. Our craft cardboard look is not only eco-friendly, but it also aligns with our brand values of sustainability and ethical manufacturing.
We also wanted the packaging to be functional and protective, while also being visually appealing. Therefore, we decided to include a custom-designed jewelry box that protects the chain. The box features our brand logo and is made from the same card stock as our clothing tags and packaging.
Anyways, we are excited to be expanding our product line into jewelry and are committed to creating high-quality pieces that align with our brand values and aesthetic. We hope that our supportrs will enjoy the new addition to our product line and appreciate the attention to detail we have put into the design and manufacturing of our logo chain.